Richard Branson said:
“A business is simply an idea to make other people’s lives better”
When such businesses happen, countless lives influenced by it change, some for the better and some in a manner that further influence others. Innovations in businesses like grocery, that are a part of our everyday lives, and have brought about big changes to entire grocery ecosystems.
Instacart has been one such business idea that has defined convenience in an altogether different manner. The buyers on the platform are provided an almost first-hand experience of shopping for their groceries and household items.
Broadly, every buyer on Instacart is able to generate their shopping list, which is picked up or assigned to a shopper who shops for these items, gets buyer’s approval on the platform and then delivers the package at their doorstep. It’s what we gather from every new process is what helps us change for the better.
With the Instacart platform and mobile apps facilitating a smooth shopping experience for both the buyer and the shopper, we have made a small effort to put together the process flow for the buyer on their platform. Entrepreneurs seeking to launch new business models in the online grocery domain can take home a lot from this brief write-up.
From the time the buyer registers on the Instacart portal, till their grocery list reaches them, a series of steps help streamline the process. We will here walk you through the journey of a buyer on the Instacart platform.
The buyer then selects the store they want to order from and selects a store from where they intend to shop.
At this stage the buyer can:-
Once the buyer account is set, the address is stored, the buyer can start preparing shopping lists for ordering. The next few steps will help you understand the details to be kept in mind while selecting items for the list:
Please see the inline image to understand the flow:-
When all items have been added to a shopping list, the buyer can then review all inclusions and proceed to the next step:
In the checkout mode, Instacart allows buyers to select suitable time slots to have their groceries delivered to them. Buyers leave their options and the following steps lead to order delivery:
Once the order is placed, the platform prompts the buyer with “Delivery (date)” as well as a message to add items before the order is delivered.
Rate your Shopper:-
Rate the Substitutions done by the Shopper:-
When picking up an order, the buyer needs to find the right place to park as each store has a different setup. Some have dedicated pickup parking spots, while others have a curbside pickup lane, at times parking spots are taken, and the instruction signs are either unclear or hard to find.
Read more: How Does Instacart Shopper App Work?
As buyers on Instacart get to maneuver and monitor their grocery shopping from start to finish, they are virtually doing it themselves. With each step guided and carefully designed to take them through the whole process easily with the shoppers on-site for the task, buyers are confident and satisfied with their grocery shopping on the Instacart platform.
Prospective business aspirants looking to venture into the domain of online grocery can draw countless ideas and insights for a successful business model, flawless user journeys leading to the ultimate user-experiences.
Keeping customer or buyer convenience as the focal thought, great platforms can be built from basic solutions or MVPs developed keeping in mind inspirational business ideas like Instacart.
All that needs to be done is get in touch with a technology partner that has gained forte in launching distinctive businesses, building on a basic idea, customizing as per the vision with their expertise and agile methodologies.
FATbit Technologies is one such promising software partner that could help realise an e-commerce business dream, idea and vision to reality. It’s grocery software, Growcer can help you to build an instacart like app (with customization in base package).