Author: Dr. Anjuman Arora Ahuja
The new normal, as well as the new consumer, have both sets the ecosystem for online grocery delivery businesses to flourish. The future of these services spells nothing but positive numbers. There couldn’t be a better time to invest in an online grocery delivery business.
The landscape of online grocery is changing everyday with new models like Instacart. Understanding Instacart’s shopper journey will help enhance online shopping convenience for the ever-evolving consumers as you build your marketplace.
As businesses improvise and change existing expectations, online grocery becomes one of the most sought after domains to meet customer demands. The buyer journey on Instacart is just a depiction of what more lies in store with grocery businesses.
Giving comfort, convenience and reliability a new definition, grocery retailers are transitioning from offline to online channels at light speed, owing to the rise in grocery marketplace solutions.
Growcer’s buyer apps supported with extensive features enable effortless grocery shopping within proximity. Efficiently managed catalogs, orders, and deliveries, the app adds flavor to the hyper-local online grocery solution.