Top 10 Online Grocery Delivery Apps in the USA

The grocery delivery industry has witnessed a massive transformation in recent years, largely driven by the increasing demand for convenience and the rapid adoption of e-commerce platforms. According to a report from Statista, the online grocery market in the United States is projected to surpass $100 billion in 2024, with more than 60 million households expected to be using online grocery delivery services.

The COVID-19 pandemic accelerated this shift, pushing consumers to opt for online grocery shopping to avoid in-store visits and ensure their safety. This surge in demand has opened doors for numerous platforms, and the competition among the best grocery delivery services in the US is fierce.

In this article, we will take a closer look at the top 10 online grocery delivery apps in the USA. We will explore their key features, business models, revenue figures, and more. Whether you’re planning to launch your own grocery delivery service or are simply curious about the best options available today, this guide will give you all the insights you need. 

10 Popular Online Grocery Delivery Apps in the USA

1. Instacart

Instacart is one of the pioneers in the online grocery delivery space. By partnering with major grocery chains like Costco, Whole Foods, and Safeway, Instacart offers an easy-to-use app for grocery shopping. The platform allows users to choose from their favorite local stores and offers flexible delivery options, including same-day delivery in many locations. With a significant portion of the market share, Instacart remains a leading platform for consumers seeking a convenient grocery shopping experience.  

• Launched In: 2012
• Business Model: Marketplace (partnering with retailers)
• Annual Revenue (Worldwide): $2.5 billion (2023)
• Total Visits: 53.4 million (monthly visits)
• Industry Rank: #1 in US Online Grocery Delivery Services

Key Features:  

• Same-day delivery from local stores
• Extensive range of products from multiple retailers
• Subscription service for free delivery
• Quick and easy reordering process

2. Shipt

Shipt, owned by Target, has been making waves with its efficient and user-friendly grocery delivery platform. The app allows customers to shop from a variety of stores, including Target, Costco, and CVS. With same-day delivery and subscription options, Shipt focuses on delivering groceries and household goods quickly. Target shoppers can also benefit from additional perks when using Shipt to shop.  

• Launched In: 2014
• Business Model: Subscription-based model, partnered with retailers
• Annual Revenue (Worldwide): $1.5 billion (2023)
• Total Visits: 13.3 million (monthly visits)
• Industry Rank: #3 in US Online Grocery Delivery Services

Key Features:  

• Same-day delivery available
• Integration with Target and other major stores
• Delivery window options based on customer preferences
• Membership options for savings and free delivery

3. Amazon Fresh

Amazon Fresh provides a seamless grocery shopping experience within Amazon’s ecosystem. With an extensive inventory ranging from fresh produce to everyday essentials, Amazon Fresh allows Prime members to enjoy free or discounted delivery options. With its integration into Amazon’s broader platform, it provides customers with the convenience of shopping for groceries and other products in one place.  

• Launched In: 2007 (Rebranded to Amazon Fresh in 2009)
• Business Model: Marketplace and subscription-based service
• Annual Revenue (Worldwide): $5 billion (2023)
• Total Visits: 23.1 million (monthly visits)
• Industry Rank: #4 in US Online Grocery Delivery Services

Key Features:  

• Integration with Amazon Prime for exclusive benefits
• Wide variety of products and fresh groceries
• Fast delivery with a focus on fresh items
• Available in select cities across the U.S.

4. Walmart Grocery Delivery

Walmart Grocery Delivery offers one of the most accessible and affordable grocery services in the market. With its vast inventory and competitive pricing, Walmart is a go-to for many consumers. The platform provides both delivery and curbside pickup options. Walmart’s dominance in the retail industry has allowed it to offer nationwide service, making it one of the most widely used grocery delivery platforms in the U.S.  

• Launched In: 2017
• Business Model: Marketplace and delivery service
• Annual Revenue (Worldwide): $11 billion (from online grocery segment in 2023)
• Total Visits: 118.7 million (monthly visits)
• Industry Rank: #2 in US Online Grocery Delivery Services

Key Features:  

• Competitive prices and large product selection
• Free delivery on orders over a minimum amount
• Curbside pickup option
• Nationwide availability

5. FreshDirect

FreshDirect is known for its premium grocery options, offering high-quality fresh produce, organic items, and specialty foods. It operates in select cities, mainly in the Northeast, and is known for its exceptional customer service and high-quality products. It’s an ideal choice for customers looking for fresh and premium groceries delivered to their door.  

• Launched In: 2002
• Business Model: Direct-to-consumer (DTC)
• Annual Revenue (Worldwide): $1 billion (2023)
• Total Visits: 2.3 million (monthly visits)
• Industry Rank: #6 in US Online Grocery Delivery Services

Key Features:  

• Specializes in fresh produce, meats, and organic foods
• Premium quality and customer service
• Delivery services tailored to specific locations
• Eco-friendly packaging

6. Peapod

Peapod is one of the longest-standing online grocery platforms in the United States, with a history dating back to the early days of the internet. Acquired by Ahold Delhaize, Peapod continues to serve customers across many U.S. states, offering an extensive range of grocery products and home delivery services. Peapod also has a loyalty rewards program, which encourages repeat customers.  

• Launched In: 1989
• Business Model: Direct-to-consumer (DTC)
• Annual Revenue (Worldwide): $1.7 billion (2023)
• Total Visits: 2.5 million (monthly visits)
• Industry Rank: #8 in US Online Grocery Delivery Services

Key Features:  

• Extensive range of grocery products
• Loyalty rewards program
• Delivery and pickup options
• Service in select U.S. regions

7. Safeway

Safeway, one of the largest grocery chains in the U.S., offers an online grocery delivery service through its platform. The app allows users to shop from a wide variety of products and select their delivery preferences. Safeway is known for its personalized shopping options, making it easier for customers to reorder their favorite items.  

• Launched In: 1915 (launched grocery delivery in 2001)
• Business Model: Supermarket chain with online delivery service
• Annual Revenue (Worldwide): $2.8 billion (from online grocery segment in 2023)
• Total Visits: 9.4 million (monthly visits)
• Industry Rank: #7 in US Online Grocery Delivery Services

Key Features:  

• Personalized shopping and reordering
• Large inventory of fresh products
• Flexible delivery options
• Available in many U.S. states

8. Kroger

Kroger’s grocery delivery service is another major player in the U.S. market. The platform allows customers to shop for a wide variety of groceries, with delivery and pickup options available. Kroger also runs a rewards program, which incentivizes customers to shop regularly by earning points that can be redeemed for discounts.  

• Launched In: 1996 (online grocery launched in 2014)
• Business Model: Marketplace and delivery service
• Annual Revenue (Worldwide): $4.4 billion (from online grocery segment in 2023)
• Total Visits: 29.5 million (monthly visits)
• Industry Rank: #5 in US Online Grocery Delivery Services

Key Features:  

• Wide selection of groceries, including fresh produce
• Delivery and pickup services
• Rewards program for discounts
• Service in select U.S. regions

9. Target

Target’s Same Day Delivery service, powered by Shipt, offers quick delivery of groceries and other household goods. Known for its user-friendly interface and fast delivery times, Target delivers groceries from stores in just a few hours, allowing customers to get their essentials without leaving home.  

• Launched In: 2016
• Business Model: Subscription-based delivery service
• Annual Revenue (Worldwide): $2.5 billion (from grocery segment in 2023)
• Total Visits: 33.4 million (monthly visits)
• Industry Rank: #9 in US Online Grocery Delivery Services

Key Features:  

• Fast delivery options
• Ability to shop for groceries and non-grocery items
• Free delivery for Target Circle members
• Available nationwide

10. Thrive Market

Thrive Market caters to consumers who prioritize organic, gluten-free, and sustainable food choices. Offering a membership-based model, Thrive Market gives members access to discounted prices on a variety of health-conscious products. It is popular among eco-conscious shoppers who want high-quality products delivered to their doors.  

• Launched In: 2014
• Business Model: Subscription-based platform for organic and sustainable goods
• Annual Revenue (Worldwide): $1 billion (2023)
• Total Visits: 2.1 million (monthly visits)
• Industry Rank: #10 in US Online Grocery Delivery Services

Key Features:  

• Organic, gluten-free, and sustainable product options
• Membership-based pricing model
• Curated selections for various dietary needs
• Free delivery on orders over a certain amount

A Powerful Software To Build Your Grocery Delivery App– Growcer

Growcer is an innovative and comprehensive online grocery delivery software designed to help businesses launch, manage, and scale their grocery delivery platforms with ease. Whether you’re a startup looking to enter the online grocery market or an established business seeking to enhance your current offerings, Growcer provides everything you need to succeed in this competitive landscape.

How Does Growcer Help?

• Customizable Online Marketplace

  Growcer allows you to build a unique online grocery marketplace that reflects your brand and caters to your target audience. With customizable themes, layouts, and features, your platform can stand out in the market and offer a personalized shopping experience for your customers.

• Multi-Vendor Support

  Growcer’s multi-vendor functionality enables you to collaborate with multiple suppliers, creating a diverse marketplace where users can find a wide range of grocery items. This flexibility allows your business to expand its inventory without the need for major investments in stock and storage.

• Easy Integration with Payment Gateways

  Growcer integrates with popular payment gateways such as Stripe, Paypal, and more, ensuring secure and smooth transactions for your customers. Whether you offer subscriptions, pay-as-you-go, or multiple payment options, Growcer handles it seamlessly.

• Real-Time Order Tracking

  Growcer’s platform includes an order tracking feature, allowing customers to track their orders in real-time. This not only enhances the customer experience but also reduces the chances of misunderstandings or disputes.

• Advanced Admin Panel

  Growcer provides a user-friendly admin panel that makes managing your grocery business easy. From inventory management to order processing, you can handle all aspects of your business from a single interface. This feature is especially beneficial for entrepreneurs who want to keep their operations running smoothly without getting bogged down by technical complexities.

• Scalable Solutions for Growing Businesses

  As your business expands, Growcer scales with you. The software is built to support growth, ensuring that your online grocery platform can handle increased traffic and product listings without sacrificing performance. You’ll be able to meet the growing demands of your customers while maintaining a high level of service.

• Customer Support & Engagement

  Growcer not only helps you run your online grocery platform but also provides tools to improve customer engagement. From personalized recommendations to loyalty programs, you can build long-lasting relationships with your customers and ensure they keep coming back.

With Growcer, starting and managing your own grocery delivery business has been easier. Whether you’re looking to implement the features of top apps like Instacart or build a unique platform of your own, Growcer provides the flexibility and scalability you need to succeed.

Conclusion

The online grocery delivery market in the U.S. is rapidly expanding, with numerous platforms offering a variety of services to meet the evolving needs of consumers. Whether you’re looking for fast delivery, premium products, or a budget-friendly option, there is an online grocery app for everyone. Companies like Instacart, Walmart, and Amazon Fresh continue to lead the charge, while platforms like Thrive Market are tapping into the growing demand for organic and sustainable products. For those looking to enter this lucrative market, these platforms can serve as inspiration. Whether you aim to replicate their success or carve out a unique niche, the right online grocery delivery software, such as Growcer, can help you build a competitive and scalable business.

FAQs

• What is the best online grocery delivery app in the USA?

Ans: The best app depends on your needs. Instacart, Walmart, and Amazon Fresh are all leaders in the industry, but platforms like Thrive Market and FreshDirect cater to more niche markets focused on premium and sustainable products.

• How do I start my own online grocery delivery business?

Ans: To start your own grocery delivery service, consider using robust grocery delivery ready-made software like Growcer. This software can help you build a fully customizable online store with features like easy integration, payment gateways, delivery scheduling, and more.